Interactive simply means communication. Go simply online and start Brand Building through online medium like Google Ad Words, Facebook, Twitter and You Tube Promotion, Web Designing etc. The World of technology , digital marketing and social media is having a significant impact on how we behave socially, act as consumers and how we do business. If you're reading this, chances are you're either a marketing professional or a business owner who understand the importance of internet marketing today. You 'get it' that traditional marketing method are becoming both ineffective and expensive, and you know that if you neglect to market your business online, you'll be missing out on the powerful results that an effective internet marketing strategy can bring about! If we build a website, visitors will come. That's the plan ! However, If you really want to attract visitors (and potential customers) to your business's website, you need to do more than simply build it: you need to optimize it.